Copywriting vs SEO copywriting — what’s the difference? And why does it matter?
It’s all copywriting. But there are a few minor differences to be aware of.
SEO writing places emphasis on pleasing both search engines and users. ‘Standard’ copywriting is 100% focused on the reader.
One method is not superior to the other. It really comes down to what your objectives are and the project at hand.
You most likely don’t need SEO copywriting for your company brochure or e-mail newsletter text. But you might need it for your website content — that is, if you are serious about attracting targeted search engine traffic.
SEO copywriting, also known as SEO content writing, is designed to help search engines better understand what your website is about.
This is achieved by including carefully researched keywords into your website copy, enabling you to rank for more search queries – and attract new visitors and sales.
Without suitable keywords, your business will not appear in the search results.
Quality, targeted copy is important if you want to appear for search terms related to your industry. High-quality content is also an excellent way to engage readers, establish customer rapport, and keep visitors returning.
SEO content writing goes a long way to making this happen.
Flexible website content writing services
I offer a flexible SEO content writing service, tailored to the needs of your business. Whether an existing website needs freshening up, or you require brand new copy for an upcoming project, I can help.
When writing content for the Web, it is important to consider what people are typing in when researching a product or service. This can be done by a mixture of keyword research and common sense.
Armed with this information, copy can then be produced to meet your key business objectives.
Content marketing
SEO copywriting based upon a strategic content marketing campaign can also be provided. This is especially useful if you require regular and relevant content to increase your online presence.
A solid content marketing strategy can not only boost your search engine rankings, it is equally effective at attracting new customers and clients.
Typical SEO copywriting services
I am happy to undertake all kinds of online copywriting, from standard web pages, to blog posts, case studies, sales letters, and even press releases.
Writing for digital media can distract you from core business tasks, so let me do the hard work. Get in touch for a free quote today.