Your blog is a key part of your business website, perhaps almost as important as your core website text.
It gives you the opportunity to talk about subject matter related to your industry, show your expertise, and capture new leads.
Keeping your blog updated with relevant posts is a great way to attract new customers.
This is true no matter what your industry or sector.
But if like many people, you struggle to come up with ideas for posts, the ideas below will help.
Brainstorm with colleagues
A brainstorming session with colleagues is a great way to develop new blog post topics.
Bringing together people from different areas of the business will uncover many interesting and insightful topics to consider.
New project wins, sales promotions, case studies showcasing your work, and industry-related news and opinions are all worthy post ideas.
Research using competitor sites
Visit the blog pages of competitors to come up with new ideas. But ensure you don’t copy competitor posts directly.
Instead, use the process to develop ideas for topics. There will be plenty of inspiration available both locally, nationally, and internationally.
Try not to simply re-write posts if possible. It is better to create 100% unique content. This will help you stand out from the crowd and improve your website SEO.
Indirect competitors can also be a good source of inspiration, so remember to seek these out alongside your main direct competition.
Address problems and challenges
Has your business overcome a challenge or found a solution to a recent problem? Then write about it in a blog post!
You can do this in a case study format that shows what the problem was, the process you followed to solve the issue, and a summary of the end result.
Make a top list blog post
Another way to form an interesting blog post is to provide a ‘top 10’ or ‘top 5’ list (or a top anything list, for that matter).
For example, if you’re a travel company, you could offer a roundup of the 10 best value hotels in a particular area. Or if you’re a car hire firm, you could discuss the top 5 best-selling vehicles.
These types of blog posts are popular because they are easy to read and provide detailed information in a digestible format.
They are also prime candidates to be linked to by other websites or shared on social media, further enhancing your reach.
Revisit old ideas and blog posts
Older blog posts can form the basis of new ones.
Have you changed your opinion on a topic? Have there been new developments in a particular field? Or do you want to revisit an event?
Browse through your historical posts to find new topics to write about. You can even link back to older material for reference purposes.
The key is ensuring value. If you focus on providing good quality, relevant information to your visitors, your blog will reward you with a steady stream of clients over time.
